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Publish Time Tuesday, 15 April 2025 | Last Update 4 days ago
A critical yet often overlooked aspect of emergency contact centres is public awareness and community engagement. Indonesia’s 112 system faced a major challenge: despite its launch in 2016, only 52.5% of the population knew about the service by 2023. This gap highlights why cities must prioritize strategic promotional campaigns to ensure their emergency systems are widely adopted and trusted.
Why Public Awareness Matters
Emergency contact centres fail if the public doesn’t know they exist or how to use them. For example, Indonesia’s 112 service integrates police, fire, medical, and disaster response teams, but low awareness limits its impact. Even the most advanced systems need coordinated communication strategies to reach diverse audiences.
Key Strategies for Effective Public Awareness
Drawing from Indonesia’s 112 promotional design study, here’s how cities can build successful campaigns:
Lessons from Indonesia’s Challenges
Actionable Steps for Cities
By prioritizing public engagement, cities can transform their emergency contact centres from underused tools into lifelines that communities actively rely on. Indonesia’s 112 system shows that technology alone isn’t enough—trust and awareness are the real foundations of success.